What We Do
Beninda provides Information Governance, Records Management and Enterprise Content Management (ECM) consulting and training services. The company is built on the belief that any Information, Records or Document Management initiative should be designed to extract the maximum business benefit for the organization.
What We See
We see information governance and records management as an integral part of any Enterprise Content Management implementation and focus on building a solid platform including a records management policy, records management procedures, file plans and a solid change management infrastructure.
We assist with EDRMS and ECM strategy development through to identifying functional requirements and creating roadmaps to implementation. We provide governance and check-and-balance services throughout the implementation to ensure that the final product delivers tangible value.
Digital Marketing for Political Campaigns
In today’s technology-centered world, setting up a successful campaign without the use of digital strategies – like social networks, sms, websites, blogs, and online advertising – is virtually impossible.
With the elections in full swing, Kenyans are focused on deciding who will get their vote. Certainly, the issues remain an important part of political campaigns. However, a candidate’s image also plays a significant role. Voters must be able to envision a candidate for that position being vied for.
That is where political marketing strategy comes in. Beninda Group defines marketing as the activities involved in making people aware of a product. In politics, the product is the candidate. Political campaigns use huge staffs of marketing experts who work to spread effective messaging widely. Marketing and politics go hand in hand. Read More