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Digital Marketing for Political Campaigns

Introduction

In today’s technology-centered world, setting up a successful campaign without the use of digital strategies – like social networks, sms, websites, blogs, and online advertising – is virtually impossible.

Plain Truth

With the elections in full swing, Kenyans are focused on deciding who will get their vote. Certainly, the issues remain an important part of political campaigns. However, a candidate’s image also plays a significant role. Voters must be able to envision a candidate for that position being vied for.

That is where political marketing strategy comes in. Beninda Group defines marketing as the activities involved in making people aware of a product. In politics, the product is the candidate. Political campaigns use huge staffs of marketing experts who work to spread effective messaging widely. Marketing and politics go hand in hand. Read More